VYPR Raises £600,000

Posted by | August 31, 2017 | Company news | No Comments

Manchester-based VYPR has raised £600,000 follow-on investment from existing investors such as Redstone Capital Partners, 2 Sisters Food Group and Karro Food Group, as well as angel investor Richard Law.

VYPR’s technology is used by a range of product developers, marketers, manufacturers and retailers at household brands such as Heinken, Muller, Morrisons, Iceland and KFC. It employs smartphone technology and behavioural science methodologies to test thousands of variables that make up every product with consumers, providing tools and techniques that return fast, statistically robust and consumer-led intelligence aimed at enhancing, accelerating and predicting existing/new product performance on the shelf.